Although Google and Facebook both have distinct advantages, they are not the only platforms to promote your brand online. There are plenty of alternatives and it might Industry Email List be time to look at some of them. Remember that some people in your target market will see ads hosted by these other networks. Even better, they might be more receptive to ads that aren't displayed on regular sites. You will also increase your brand awareness when Industry Email List people see your business name on multiple locations. Below are 17 additional ad platforms to consider. 1.
Microsoft Advertising If you want to reach people on Bing, you'll need to use Microsoft Advertising (formerly Bing Ads). There are a few free options as Microsoft Advertising serves ads not only on Bing but also on two other search platforms: Yahoo and AOL. Here Industry Email List are some statistics on the total audience you can reach with Microsoft: 116 million daily users 5.5 million monthly desktop searches 36.2% of the overall US desktop Industry Email List search market Microsoft also offers a variety of advertising objectives to help boost your business. By using the platform, you can: Generate more phone calls Increase ad engagement Drive foot traffic to your local store
Sell products online Increase conversions Additionally, Microsoft Industry Email List also offers an assortment of advertising products including: Ad Extensions Shopping Campaigns Dynamic Search Ads Conversion Tracking Shared budgets So if you are familiar with the typical features offered by Google, you will find it easy to switch to Microsoft Advertising. Virgin Australia, for example, adopted Microsoft Advertising and saw revenue growth of 18% year over year. The Industry Email List company used its own first-party data to target potential customers. According to David Rossi,