There may even be hot new social networks popping up and giving the currently dominant social networks a run for their money. However, before getting involved Photo Background Removing with any new trend or site, make sure it's right for your audience. Otherwise, you may be wasting your time attracting people who aren't interested in your product or service. Advertising Continue reading below As for the big trends to focus on, here are four: Ephemeral social media In other words, Instagram and Snapchat Stories are content that disappears within a limited period of time. As is the new rage, people are coming back to these social networks to see daily content before it Photo Background Removing disappears. Use ephermal social media wisely, but post timely content, giveaways for your audience, contests, backstage shows, and more.
Live Video This is another trend that social networks allow users to take advantage of. Instagram now has a live video option. This is another opportunity to take Photo Background Removing your users behind the scenes and deliver content in real time. Paid Social More and more social networks are moving towards a paid landscape. As organic reach decreases, it is more important to pay for visibility. Social networks will continue to develop their capabilities for companies to narrowly target their users in terms of demographics, psychographics and technology. Mobile With Photo Background Removing social traffic referring from mobile to desktop, it's important that your content is fast and has a good user experience on a smartphone with 4G bandwidth.
Advertising Continue reading below Katy Katz, Senior Consultant, SmartBug Media Katy KatzSocial media platforms are continually looking for ways to artificially replicate the feelings of real human interaction within a platform that is inherently Photo Background Removing non-human. This is why images are more popular than text, videos are more effective than still images, and live video is starting to gain traction. This race to replicate human Photo Background Removing contact will only continue into 2017 and beyond; especially as 360 technology and virtual reality begin to penetrate the market more deeply. Advertising Continue reading below Brands should think about ways to increase consumer access to this human factor – through strategic campaigns as well as organic interactions.